How Can a Packaging Custom Box Increase Your Sales and Attract More Customers?

Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let’s see how your custom box should look, in order to make a hit.

What colors should I use?
Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:

For food industry is recommended to use red, because it is found in many fresh products.

Brown can be used for furniture and wooden objects because it represents the natural color of the wood.

Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.

Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.

White it is associated with cleaning products because when you see white usually means cleanliness.

You can combine as many colors as you want and you obviously don’t have to respect these rules but as I said, these matches the products description so these should be your first options. But color isn’t everything, style counts too so we are heading to

How should my box look and what style should I choose?
Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.

A box loaded with too many information will scare the customers and will create a less attractive design.

Using multiple colors for my box
For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.

You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.

You can use as many colors as you want but I don’t think you want your box to look like a rainbow. Keep it simple and you will succeed.

What type of box should I use?
There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.

Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.

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Cellular Or Mobile Phones: How Are They Affecting Children And Us?

I am sure you are using one of them, like almost everyone else doe’s including me. As you become aware about some things, most likely you will be making changes the way you use a cellular phone from the information and awareness you be reading about.

There are as many as over 7 billion mobile phone subscriptions worldwide. Continued research to clarify any health risks coming from cell or mobile phones is ongoing. The first thing to come to mind is electronic radiation such as changes to sleep patterns and brain activity. Lots of evidence demonstrates that radiation from cell phones is a real danger.

Many different researches over years have confirmed that long-term exposure to cell phone radiation is a significant risk to health. Such findings of course are strongly denied by the other side of that argument, depending on which side of the argument you listen to. Debates like this have been ongoing for years and most likely will never be settled. After all, why would designers and manufacturers admit to any danger coming from phone usage? This would certainly kill the goose that lays the golden eggs!

The international agency for research, which is part of the world health organization released a statement over five years ago and declared cell phones a class B Carcinogen.

Long Term Exposure: How Long Is Too Long?

Whatever the brand name, I Phone, blackberry, android, tablets, Smartphone’s or just a basic flip phone has revolutionized communication in the 21st century. Some people spend as much as 2 ½ hours or more on the phone daily. Because cell phones are providing an efficient and easy way to communicate, but at the same time this can also take a toll on health.

The possible effect of a long-term heavy use of any mobile phone and the length of each call matters. The amounts of time people use cell phones are important factors which enhance the health related risk. The amount of radio frequency energy from a mobile phone use being released depends on different factors, such as distance from face and ear, the type of phone used, and the distance between cell phone towers.

What these findings are telling us: Make your conversation on a cell phone as short as possible or better still use a hand free device which places more distance between your head and the phone. Turn off the phone when not in use. Use the speaker phone when possible. Keep your phone away from your body as much as you can. Never use your phone while driving or even worse texting; this puts you and others in a potentially dangerous situation.

Children Are More Vulnerable

Children have the potential being at greater risk and affected in different ways. The brain of a child is not fully developed until the age of around 20. This makes any exposure to electronic radiation and radio frequency more dangerous for children than for adults. The other issue which affects a big percentage of children as well as teenagers is eye vision. Looking at mobile screens, what is it doing to kids’ eyes? Almost at any age children love playing with smart phones but what are the long-term effects?

Unfortunately some people are using such gadgets as baby sitters for the children without being aware of the damage it does. Children like to watch things close up on screen which is contributing to spike in becoming short-sighted. Studies have shown there is an alarming increase that affects many children between 10 and 12 years old and the amount has doubled over the last decade. The fact is: The more kids watch things close up on screen, the more they put their eyes in danger.

It is most common for children to develop myopia which gives a blurry long-distance vision. Myopia can also increase the risk of other eye problems in adulthood as well, including cataracts and blindness. However, most of the myopia cases are as young as six and 15 to 18, of course genetics play a role in severity in this.

As a guide, reduce screen time to as little of 2 hours per day from 2 to 5 year olds. There should only be a small increase of time allowed for older ones. Actually in Taiwan, if a child under the age of 2 has been found with a tablet or playing with any cell phone the parents will get a heavy fine.

Children who spent more time outdoors in fresh air and sunshine have a far lower rate of myopia. Limit the screen time, encourage kids to spend more “green time” hours in nature outdoors for better health. Make sure to include a colorful veggie diet from leafy greens which contain lutein, this is known to help eye sight and vision.

In General Common Sense Applies

A cell or mobile phone for most people has been one of the most revolutionary developments in time. It is a great communication tool being able to carry it with you wherever you go. It is a good security and emergency device that can save lives. So, what is wrong with all of those gadgets?

Could it be just the one who is using it creating that problem?

There are too many people going to the extreme and don’t know what is any longer normal or reasonable. That also applies to our food intake, beverages, including alcohol, and tobacco etc. All of those are not, or less harmful if used in moderation. If only used for short time this also can apply to cellar or mobile phones, and can reduce the risk factor as much as eighty percent.

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Preparing Your Car for Winter

The Canadian winter season can considerably influence driving conditions. In situations like this, drivers are more prone to accidents. It’s critical to focus on cautious driving to protect yourself and keep your family. Safe driving also helps minimize your insurance rates while reducing wear and tear on your vehicle.

Here are a few checks that you can perform to ensure that you, your family and your vehicle remain safe over the winter months:

Take your auto in for a tune up before the first snow fall. Having the peace of mind of a well maintained vehicle all year is an excellent idea, but it’s particularly essential during the winter when driving conditions are impaired.

Ensure you have the right oil for your vehicle. In general, thinner oil like 5W30 works better in cold winter conditions than 10W30 or 10W40, which are thicker. Thinner oils circulate easier, which makes lubrication of your engine easier in cold temperatures. To find the right oil for your specific vehicle, check your owner’s manual.

Keep your gas tank full. A full gas tank lowers the chances of running out of gas and being stranded. In addition, it brings down the possibility that your gas lines will freeze up because of condensation or water vapor buildup in extremely icy climates.

Ensure your battery is in great condition. Being stuck in remote areas and being unable to start your car is dangerous. Check that your battery’s connections are corrosion free and for batteries older than 3 years, consider testing its capacity to hold a charge.

Ensure you keep a winter emergency kit in your vehicle. A well thought out kit can be a lifeline in the event that you are stranded in the middle of nowhere, or on a highway. A high-quality winter kit for your car should include:
No less than one warm blanket.
A flashlight.
A shovel, in case you need to dig out of deep snow.
Additional warm garments, including boots, gloves and caps.
A well stocked first aid kit.
A bag of salt or sand to give you extra traction if you get stuck.
Food and drinking water. Foods with high sugar content are excellent choices.
Jumper cables.
A flare.
Spare windshield wipers.
Extra windshield washer fluid.

Test your tire pressure. Because of the colder air, your tire pressure tends to drop a small amount in the winter. Keeping your tires at the maker’s prescribed pressure makes your vehicle simpler to handle, making you more secure on the road and will even improve fuel economy which will save you money!

Check that your anti-freeze mixture is correct. Your coolant should have a 50-50 mix of anti-freeze and water. If you’re uncertain, you can purchase a reasonably priced anti-freeze analyzer at most automotive part stores. Keep your anti-freeze levels above 50% to prevent leaving your engine susceptible to freezing up.

Think about snow tires. If you tend to get heavy snowfall in your area, it might be worth getting snow tires for your vehicle throughout the winter months. The deeper grooves on snow tires provide substantially more traction on snow covered surfaces, which makes them able to stop your vehicle up to 40% more rapidly than all season tires. As well, snow tires are constructed with a specific type of rubber which lets them to preserve their flexibility even in coldest winter conditions.

Consider replacing your windshield wipers if they are not in good condition. Defective windshield wipers can essentially debilitate your capacity to see in wet and icy climate conditions. If your windshield wipers are not making good contact with the windshield and are not clearing it properly, they should be replaced.

Check your brakes. On the off chance that it’s been over six months since your last brake check, have them checked again before the winter driving season. With the dangerous conditions that winter brings, having the capacity to stop quickly is much more critical than in warmer climates.

Performing these checks before the ice and snow can keep your vehicle running safely and easily all winter season. This will give you one less thing to stress over when you’re driving and help to keep your auto insurance premiums low.

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Growth Consultant: Giving New Direction To Your Business!

Earning substantial profit is the main objective of every business and for this it is imperative that your business grows in significant direction keeping pace with changing scenario. Because, if a businessmen continues to follow conventional methods of conducting business he might not be able to stay even in competition with his contenders and may lag in competition.

For the continuous growth of business it is indispensable to keep a strict eye on every change taking place across the business world. The relevance of keeping an eye on changing scenario increases more today’s age because today as an impact of globalization business operators are blessed with vast opportunities of exploring their business throughout the world in short span of time.

Days have gone back when business operators centralized their activities within a limited region, but now the time has arrived when they need to move ahead by eliminating cultural and demographic traits and transfer their orthodox business model into customer centric, best in its segment, broadening potentials of growth with feasible profits from business.

To assist the business owners in moving their business according to changing environment, growth consultants can play an incredible role in getting the infrastructure of their business keep changing in accordance to global market.

The growth consultants provide their expert advice and suggestions to business groups and may even help them in getting those suggestions implemented in organization in determined strategy. These consultants make business operators understand the drawbacks of orthodox business concepts and make them realize the changing role of not so recognized sections like women and youth in growth of an organization. They make business owners understand the contribution which they can make in exploring their business.

Moving ahead they also make them realize the changing nature of consumer behavior and how they can succeed in offering varied services and products to their multicultural consumers located in different regions of world.

The consultants of growth help business groups in:

1. Re-evaluating the core targets and models of their business

2. Identifying the gaps in their value delivery systems

3. Make them understand whether their strategies of VP communication are misfiring or not;

4. Generating the identity of their brand in accordance with values, beliefs and strengths of new worlds market place (NWMP)

5. Selecting and strengthening their value propositions and competitive differences

But sharing business details with an unknown person is not an easy task for any business operators and therefore it is necessary to get assured that information shared with consultant will stay restricted only with him and not affected by any kind of elusion. The selection of growth consultant should be done after proper research about his past experiences and knowledge.

As a general practice need of a growth consultant is felt when:

1. Growth of your business has stagnated

2. You are not able to make appropriate use of the available sources

3. When you are speculating to introduce a new initiative in market

How do growth consultants assist the business groups?

The growth consultants conduct an intensive study of every aspect related with your business on your behalf and then point out the pros and cons of your business comparing with your contenders.

After analyzing your business they find potentials of your growth keeping the changing atmosphere and making system approach for your business according to recent trends. They also help you in assessing the results and difference in your business after implementation of their recommendations. This strategy will help you in achieving desired success in your business in appropriate direction.

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Why So Many People Will Talk You Out of Online Marketing

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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Your 50 – Part 2 – The Keys to Starting Your Own Business Now!

In part 1 of this article series we met 3 individuals with unique backgrounds that left corporate and forged their own way. Here we illustrate 2 addition stories along with important strategies and tactics you need s you go forward in your own business. This journey of starting your own business is not for the faint of heart, but the success you will find will be life-changing.

Here is what you will learn:
1. Franchising is a good option for a business.
2. Doing your own business is very rewarding.
3. How coaching is vital to making your business a success.

First Entrepreneur

Our first entrepreneur, was a successful high-level executive first at Ford and then at Terex, a firm focused on lifting and material processing products (e.g. cranes), with all the associated perks and incentives. Meet Pete Gilfillan. He had the good life and no reason to change until one day…

Alan: I saw that your main business is helping people evaluate franchises (FranChoice). How did you get started in your own business? What triggered that decision?

Pete: I was a corporate executive, first with Ford and later with Terex and they literally owned my life. I was traveling all the time. I just decided one day I had had enough and I would be an entrepreneur.

Alan: Tell me more about what happened when you decided to leave corporate life.

Pete: In my last position, I was with Terex. I live in Chicago, but the Terex is headquartered in Connecticut and I was on the road 6 days a week and much of the travel was international. With all the travel I didn’t eat right, didn’t exercise and frankly I was miserable. I was in another country and I woke up in the middle of the night and I couldn’t remember what country I was in. I realized then I had had enough. When I got back to Chicago, I told my wife about the decision. At first my wife wasn’t keen on the idea of my leaving corporate. She saw the practical side of staying in corporate (financial security), but I knew I needed to make a change. I quit my job and I started working with a franchise consultant in order to find a franchise. After a few months we found Junk King and saw that it was be a good fit. I liked that it was a service based business and could be scaled up; such as adding trucks as the business grew and it had little overhead. Later, I started to work with FranChoice, where today I’m one of the top franchise consultants. I really like the way their business model works. There is no cost to individuals (companies pay FranChoice) and it gives me the opportunity to do what I love most, which is to help people find the business that meets their needs.

Alan: That’s great. You are able to do what you love. Let’s change gears for a minute. I saw that you wrote a best-selling book. Writing a book is a big step. How did you come up with the idea for your book?

Writing is a key way to demonstrate your expertise and build your business

Pete: Darren Hardy, who is pretty well known in the entrepreneur circles, is my mentor. I went to his High Performance Summit and Darren said one of the best ways to give back is through writing a book. Since I have a lot of knowledge about the franchise business, doing a book on it was a good fit.

Alan: How did you find the time to write?

Pete: There is many ways to write a book. I found a company that would write the actual words while I talked. I would put together an outline for each chapter and talk for a couple of hours with the writers. We would meet for 2 hours a week, either early morning or late at night. After a draft of the book was created, I had someone edit the book. Even then it took a year and a half to complete the book.

Alan: How did you go about publishing it?

Pete: I was able to find a publishing company through my business coach.

Alan: It had to be daunting to start your own business after being in corporate. What is one thing you wish you knew before you started your own business?

Pete: If I could have been able to keep my corporate job and invested in franchise and then make the leap instead of going in cold to my own business, it would have saved me a lot of angst. I may have done something different than Junk King. I could have started a franchise on a part-time basis, say 15 hours week. With Junk King there was no way to do it on a part-time basis.

Alan: What’s next for you?

Pete: Speaking engagements, so I can reach more people and continue to work with ExecuNet, which is a private community made up of over 750,000 CEOs, VPs and various leaders and influencers.

Alan: Any final words?

Pete: I would say that for franchising, people need to have an open mind. When people ask me about franchising, they have already made up their mind that it would be food (McDonalds, etc.) They have that in mind because they see a lot of people eating at those restaurants so they assume it is a good business to get into. I help them understand that the food business is very competitive; has high capital investment and a high cost of goods sold (the food). There are over 3000 franchises in every conceivable business that may fit their needs. It doesn’t have to be food.
But regardless of what business you go in, whether it is a franchise or not, you need to work hard. There is no substitute for hard work.

Alan: Good words to live by. Thanks for your time.

Second Entrepreneur

Our second entrepreneur was a successful telecom executive before going into his own business. He shares key ideas on making your business grow. Meet Rick Lochner.

Alan: How did you come to be an entrepreneur?

Rick: I’ve known for some time that I wanted to be in my own business and that it would be in the leadership area. I worked with entrepreneurial company and it was sold 2 years after I started. I went to another company and 2 years later it was sold. The turmoil of being at companies that are going through turnarounds is very difficult for everyone involved. It is very long hours, great stress and often the rewards of that hard work just aren’t there. I’ve been laid off 4 times in my career so I knew corporate has no security. I even negotiated my severance package before I went to work a healthcare company.

Alan: How exactly did going into your own business occur?

Rick: My wife and I were having brunch with a couple and we talked about how it would be great to start business and details on what that business would look like when it started in a few years. At the end of the meal, I said, “Why are we waiting; let’s do it!” It was one of the best decisions I’ve ever made.

Alan: What do you like best about being an entrepreneur?

Rick: The best thing is I get to do what I love. In corporate, there were many things I had to do that I really didn’t enjoy. Being an entrepreneur, being in my own business, enables me to live with purpose and that is very meaningful to me.

Alan: Is there anything you would do differently now if you were just starting your business?

Rick: I would have pursued the non-profit market right away. I didn’t because people told me there is no money in that business, but that is not true. That market needs to be approached differently than for-profit but they need my services just as much. Now non-profit is 25% of my business. But you asked if I would have done anything differently and the answer is no. The business strategy worked and I would have approached starting the business the same way.

Alan: What challenges did you have starting out?

Rick: I started the business in July 2008. The US was already in a recession and financial markets were in turmoil and little did I know things in the business world were about to get a lot worse. I had worked in telecom for many years as an executive and I had been quite successful. I had a load of contacts at my previous company, Sprint; there were many people that knew me well and respected me but I was not able to get business from them. They still saw me as a telecom executive and not as knowledgeable in leadership development, even though I had been developing leaders at Sprint. I had traveled a lot during me years in corporate and my connections in Chicago were no better than in Atlanta or any other U.S. city. I knew I needed to develop roots in the local community. I joined Naperville Area Chamber of Commerce and started to created circles of influence. In time the contacts I made developed into connections for the business. It wasn’t easy, but I went all in; 100% to make the business work.

Why having a part-time business is so important

Alan: What advice would you give to someone that is climbing the corporate ladder?

Rick: Every corporate employee should have a part time gig to provide a bridge to go into business for themselves or just to have a secondary income source. I started teaching leadership at Keller School of Business in 2004. Teaching helped in the 8 months transition to my business full-time. It provided income after getting laid-off; making it easier to focus on the growth of the business and not where the next paycheck was coming from.

Alan: What has been the biggest challenge in your learning curve as an entrepreneur?

Rick: Marketing was new to me; I had not worked in that area. So I put together my business plan and my marketing plan and discussed it in detail with my two mastermind groups. They both said the business plan was great and was going to work but the marketing plan was not good. So I was tutored in marketing from people that were 20 years younger than me and their advice was spot on. This taught me a couple of valuable things. 1) You have to know what you are good at and what you are not good at and find experts in the areas that you are not good. 2) Spend a lot of time with people 20s to early 40s in order to gain insights on trends.

Alan: What additional advice would you give to someone that was looking to start their own business?

Rick: Know what problem you are trying to solve and position yourself so that is clear that you are the only one that can solve it. Too many people get hung up on their product or service and less focused on the problem to be solved. If you are going to go for it, then you really have to go for it. At the core, you have to know how to solve the problem in a unique way.

Alan: How did your writing a book come about?

Rick: The business model I developed has been a work in progress since 1999. I used that model to align the business at every organization I led as an executive. Often we try to fix a problem in an isolated way which doesn’t work. The process may not be broken; it may be the people, so you need a holistic approach. I wrote the first book in 2012 to complete my initial business strategy and a book does that. I was advised by a couple of authors and self-published it. I needed to promote the business alignment method and the book helps clarify the model as well as promote the business. I asked clients what is perfect length for a book and they said a Chicago to Los Angeles flight, which is about 4 ½ hours.

Alan: You’ve actually published multiple books. How did you come with your ideas?

Rick: The second book was to help the individual leader and the third book was for the entrepreneurs. I write books that apply to the business areas I work in.

Alan: How do you find the time to write?

Rick: The secret to success is having a coach. I’ve had 3 accountability coaches so far and each one helped me in a different way. When I first started the business, I needed an accountability coach; someone that would keep me accountable and keep me encouraged. She was the type of person I needed at that time. Keep in mind, I was starting this business during the depths of the Great Recession and needed that support. The second coach helped me write the books, not from the standpoint that he had ideas for the book, but he was able to get me moving along on the development of the book. I actually wrote the first book while my wife was driving during vacation because I was on a self-imposed deadline and needed to get it done. The third coach has helped me grow the business and take it took another level. If I would have had her in the beginning, it would not have worked well. Now that the business is growing and I am at a different place in my thinking and my business, she is exactly what I need.

Alan: Any final thoughts?

Rick: I talked with 20 different coaches before starting out in leadership coaching and based on my research, billions of dollars is wasted on leadership that doesn’t work. I am on a crusade to change that one leader at a time. It will take time to undo the wrong things that leaders are doing today; takes time to unlearn. But I will continue to work with them, one leader at a time. It is my passion.

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Let Your Car Breathe Freely With Routine Air Filter Replacement

In a similar way to living creatures, vehicles also need to be able to freely “breathe” clean air. Of course cars do not have lungs, so when we say “breathe”, what we really mean is “filter air.” Your vehicle’s cabin air filters should be inspected and serviced on a routine basis to ensure perfectly clean and unobstructed “breathing.” For permanent filters, a professional car mechanic will clean them, dry them, and replace them as needed. For disposable ones. A simple inspection and replacement is all it takes! Continue reading to learn more about the importance of clean automotive air filters.

Defense Against Airborne Contaminants

Your vehicle’s air filters play an important role in terms of interior cabin air quality and comfort. But it also plays a significant role in how your vehicle operates. Clogged or defective filters can cause a decrease in engine performance and capacity, as well as, lose their ability to protect you against harmful airborne contaminants. You see, dirt, oil, and other harmful contaminants are trapped in air filters, and after sometime, they accumulate to mass amounts, causing the filters to lose their value. And when the filters become too saturated, they cannot trap anymore contaminants. As a result, these contaminants enter the engine and damage pistons, piston rings and bearings, cylinders, cylinder walls, and more. This causes the engine to then lose power. For fuel injected cars, air filters protect the air flow sensor from contamination.

As for interior air quality and comfort, dirty filterings can jeopardize the cabin environment. Without anything between you and airborne contaminants, you are left to suffer from dirty indoor air. This results in musty odors, stuffiness, allergy-agitation, and more. When it comes to cabin air filters, try to have them inspected and replaced every 12,000 to 15,000 miles. If you are a frequent driver or frequently drive long distances, decrease this rule to every 10,000 to 12,000 miles.

Although such an important part of car safety and maintenance, air filter replacement is often overlooked. Be sure to talk to your trusted car mechanic about recommended factory scheduled maintenance for your vehicle. They have the knowledge and advanced diagnostic systems to provide accurate and effective service for your exact make and model car or truck. They can then provide you with a trusted schedule that you can continue to use and refer to for years to come!

Call Main Street Auto Tech at 317-881-7220 for car filter replacement in Greenwood, Indiana. They are ASE certified car mechanics that offer a wide range of automotive services for all make and model vehicles, domestic or foreign. Ask them about their auto repair coupons and discounts too! Call 317-881-7220 to request a free estimate for Greenwood car maintenance, today.

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Boosting Your Brain Power

The old theory that DNA could not be changed and that you would be stuck with what you were born with has now been disproved. Researchers found that your DNA actually changes continuously based on your experiences, emotions, and environment.

Our views of the brain have also altered in a similar way as our views of DNA. Science has now provided more and more evidence that your brain is malleable and adapts continuously in response to your lifestyle, physiology, and environment. This concept is called neuroplasticity or brain plasticity, meaning you are literally reforming your brain with each passing day. Your brain possesses the remarkable ability to reorganize pathways, create new connections, as well as neurons (nerve cells) throughout your entire lifetime.

For example, your brain has the ability to move functions from a damaged area to undamaged areas. It also has the ability to change its physical structure as a result of learning. When you acquire a new skill, the more you focus and practice it, the better you become. This is the result of new neural pathways that form in response to your learning efforts.

In the meantime, your brain also undergoes “synaptic pruning”, the elimination of pathways that you no longer use. This phenomenon even applies to emotional states. For instance, if you have a history of anxiety, your neural pathways will become wired for anxiety. However, if you develop tools to feel calm, relaxed, and peaceful, those anxiety pathways will be pruned away from lack of activity.

Consequently, you can see that your brain’s plasticity is highly affected by your way of life. The foods you eat, how much physical activity you have, your emotional states, and sleep patterns all have an influence over how your brain functions. Therefore, there is much that you can do to preserve or even boost your brain power. The following are key factors that will greatly affect your brain’s performance:

1. Link Between Gut Inflammation And Brain Inflammation

The fundamental mechanism that underlies chronic diseases, including the ones related to the brain like autism, Alzheimer’s, anxiety, depression, multiple sclerosis, and Parkinson’s, is the process of inflammation. Current science is strongly supporting that this process of inflammation actually begins in the gastrointestinal tract, which subsequently spreads to affect the brain.

What are the instigators behind gut inflammation? To the surprise of many, it is predominantly dietary –

The mistake of eating too many carbs resulting in chronic high blood sugar levels. Blood sugar elevation raises the binding of glucose to protein. This process, known as glycation profoundly increases the amount of inflammation in the body.
Opting for a low-fat diet, eating the wrong types of processed, rancid fats, or too few healthy fats.
Insufficient intake of antioxidants, which are mostly found in fruits, vegetables, and herbs.
Consuming too much foods loaded with irritants and toxins, such as chemicals, preservatives, pesticides, GMOs, and heavy metals.
Having undiagnosed sensitivity to gluten (a protein found in wheat, rye, and barley) and other foods such as dairy, eggs, and corn.
Candida yeast overgrowth, small intestinal bacterial overgrowth (SIBO), and intestinal parasites all trigger the immune response and lead to gut inflammation.
Inflammation is the body’s natural defense against something it believes to be potentially harmful. For instance, if you sprain your ankle, the body will sense some kind of stress going on. The natural response is to create swelling and pain to reduce movement and promote healing. These are the hallmarks of the inflammatory process; in small doses, it is not a negative thing.

It only turns bad when inflammation gets out of control and becomes chronic. Chronic inflammation is typically low-grade, silent, and produce no symptoms. When the body is constantly under assault, the inflammation response stays on and it spreads to every part of the body through the bloodstream. The brain is particularly susceptible as it is also connected to the gut via the vagus nerve.

Unchecked inflammation results in the production of a variety of inflammatory chemicals called cytokines which are toxic to the cells. The cytokines travel throughout the body causing oxidative stress, leading to a reduction of cellular function and even cellular destruction, and resulting in actual loss of function in the body. Studies using new imaging technology showed dramatic elevation of inflammatory cytokines in the brains of Alzheimer’s patients and individuals with other brain disorders. Hence, to prevent brain inflammation, the foremost is to maintain a healthy gut.

2. Foods That Feed The Gut And The Brain

The reason why inflammation is so rampant in western civilization is the modern diet. It is high in foods that provoke inflammation, such as refined flour, excess sugar, oxidized or rancid fats, trans fats, plus a wide range of chemicals and preservatives. And it is low in foods that reduce inflammation, like long-chain omega-3 fats, fermented foods, and fermentable fiber.

The following are some foods that are particularly beneficial to the gut and the brain:

Avocados
Beets
Blueberries
Bone broth (used for healing the gut lining damaged by inflammation)
Broccoli
Coconut oil (used as an alternative fuel for the brain, other than glucose)
Celery
Chocolate, dark only
Egg Yolks
Fermented foods (rich in beneficial bacteria to keep the gut healthy, e.g. kimchee, sauerkraut, pickled vegetables, yogurt, and fermented drinks like kefir and kombucha)
Fermentable fiber (used as food for the good gut bacteria, e.g. asparagus, artichokes, garlic, jicama leeks, and onions)
Olive oil, extra virgin
Green, leafy vegetables
Rosemary (anti-inflammatory)
Wild caught Alaskan salmon
Sardines
Turmeric (anti-inflammatory)
3. Exercise To Reduce Inflammation

While bouts of exercise tend to promote acute inflammation, when done regularly over the long term, it actually decreases chronic inflammation. The oxidative stress from the exercise forces your body to build up your antioxidant defenses. This is indicated in studies showing extended exercise programs help reduce inflammatory markers, such as insulin resistance (a risk factor for diabetes) and high sensitivity C-Reactive Protein (an indicator of cardiovascular disease).

However, some people tend to over exercise and it is extremely important to allow for sufficient recovery, especially when doing High Intensity Interval Training (repeated sprints interspersed by recovery). If you over-train, as in marathons, you may do more harm than good since your body needs to recuperate from the damage (acute inflammation) incurred during your workout.

The average American adult spends about 10 hours each day sitting. Research shows that this level of inactivity cannot even be counteracted with a 60-minute workout at the end of each day. So, what do you do if you have a desk job?

Know that the body needs near-continuous movement throughout the day. At the bare minimum, you should get out of the chair every 50 minutes or so and walk around.
One way to increase activity is to simply walk more. It is recommended that you aim for 7,000 to 10,000 steps a day. A fitness tracker will be a useful tool to help you meet your daily goal.
4. Lack Of Sleep Impairs Brain Function

Sleep deprivation is really bad for brain function. Many studies show that sleep loss impairs various cognitive functions and behavior, including arousal, attention, cognitive speed, memory, emotional intelligence, and decision making.

Using brain imaging technology, like functional magnetic resonance imaging (fMRI), scientists compared the brain of someone who was sleep-deprived to the brain of someone who had slept normally. They found reduced metabolism and blood flow in multiple brain regions which indicated impaired cognitive function and behavior.

Several nights of poor sleep or one night of no sleep will start to disrupt your hormonal balance. According to a study from Stanford University, your body’s ghrelin levels, which stimulate feelings of hunger, can jump nearly 15 percent. It also lowers your levels of leptin, a hormone that regulates energy balance, which explains why you tend to feel sluggish when you are sleep-deprived.

Your brain also struggles to curate and sort new memories. You are able to absorb new information but your brain has problems accessing that information and putting it to good use. You may feel distracted, while your reaction time plummets. This makes tasks like driving more difficult and dangerous.

A CDC survey shows that half of Americans (48%) do not get enough sleep. So if you want your brain to stay at tip-top shape, you need to place sleep high on your priority list. In the event that you just cannot get enough nocturnal sleep, a 30-minute nap at lunch time is still helpful although it cannot fully eliminate the negative consequences of sleep deprivation.

5. Vitamin D May Save Your Brain

Much has been learned about the health benefits of vitamin D over the past decade. While it has long been recognized that vitamin D supports strong and healthy bones, its role in brain-related disorders is becoming increasingly evident.

A new study that collaborated multiple highly respected institutions around the world found a profound correlation of low vitamin D level and increased risk of developing dementia. Even having a moderate deficiency of vitamin D was associated with a 53% increased risk of dementia. Those who were severely deficient had a 122% increased risk!

Many people are not aware that vitamin D deficiency is associated with increased inflammation. There are about 30,000 genes in the body, and vitamin D affects nearly 3,000 of them. Your brain has vitamin D receptors too. Therefore, unless you get 20 minutes of sun exposure daily (without using sunscreen on face, arms, and legs), you may want to consider supplementation.

Most people need around 5,000 I.U. a day to reach the optimal level of 50-70 ng/ml as determined by a blood test. If you supplement, opt for vitamin D3, which is the natural form, and take it with vitamin K2, with at least 100 mcg of menaquinone-7 (MK-7). The combination of D3 and K2 will make sure that calcium is deposited in the bones instead of the arteries.

6. Think Positive And Stimulate Your Brain

Stress and anxiety kill existing brain neurons and stop new neurons from being created. Research has shown that positive thinking speeds up the formation of cells and dramatically reduces stress and anxiety. Hence, catch yourself when your negative thoughts surface, discard them, and replace them with positive ones.

When you learn or do new things, new neural pathways are developed. As a result, you want to stimulate your brain on a continuous basis. Remember the phrase – use it or lose it?

Carol Chuang is a Certified Nutrition Specialist and a Metabolic Typing Advisor. She has a Masters degree in Nutrition and is the founder of CC Health Counseling, LLC. Her passion in life is to stay healthy and to help others become healthy. She believes that a key ingredient to optimal health is to eat a diet that is right for one’s specific body type. Eating organic or eating healthy is not enough to guarantee good health. The truth is that there is no one diet that is right for everyone. Our metabolisms are different, so should our diets. Carol specializes in Metabolic Typing, helping her clients find the right diet for their Metabolic Type.

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What Car Battery Should You Choose? Absorbed Glass Mat (AGM), Gel Or Wet Cell

An electrical problem that doesn’t let your car start and leaves you stuck in a parking lot or some place away from the fix that’s needed is an unwanted problem we all do our best to avoid. So what can you do to lessen the possibility of a possible unwanted situation that involves an electrical system crash in your vehicle?

First of all make sure you spend double the money on a good car battery. A lead acid battery can cost between $75 to $125 dollars. The only reason liquid lead acid batteries are the most commonplace is liquid lead acid batteries were first developed in 1859 and they are the least expensive in today’s world of automotive engine starting sources. In 1971 the sealed liquid lead acid battery was created that made it maintenance friendly.

VRLA (valve regulated lead acid) batteries include gel and absorbed glass mate which are not liquid. Gel batteries are as the name applies which is a “Gel”. AGM batteries are silicate glass fibers mixed with boron and formed into a mat that holds the electrolyte. Non liquid gel batteries were created in the late 1920’s and lead to the creation of the “Absorbed Glass Mat” batteries in 1957. The AGM (absorbed glass mat) battery was put into production in 1972 but mostly used for military applications and non vehicle applications like boats, motor homes, motorcycles and electronics. Nowadays you see more AGM batteries becoming available for use in production cars. AGM (absorbed glass mat) batteries can cost from $160 to $250 but have more advantages over liquid lead acid batteries.

AGM batteries are basically used in applications where the use of the vehicle is only used now and again as in boats and recreational vehicles. The non use discharge rate is much lower in non use applications than liquid lead acid batteries. The charge rate is much faster also. Some automotive manufacturers are installing AGM batteries as their standard new car power source because of today’s higher vehicle power consumption. BMW right now is known to be the first to install AGM batteries in their 2007 models because of computer functions and braking.

AGM batteries are much better than liquid lead acid batteries but the downside of AGM batteries is you don’t overcharge them. They will charge faster with a normal output alternator up to 14.5 volts and a high output alternator is not needed. When an AGM battery is used in a non use vehicle a solar panel is recommended with a trickle charge. AGM batteries will go bad if charged over 14.5 volts. Most problems with charging AGM’s are in sports vehicles due to the rough environment they are used in. Toss away your old plug in garage battery charger and get a new one that maintains “Voltage” instead of amps. An AGM battery charger will sense a very low voltage in the battery and will start the recharge whereas an old charger does not sense low voltage and will not charge the battery.

These batteries are used in military vehicles that sit in storage for many years and start up after years in storage with no problem. I’ve read stories online where people have left their AGM batteries sitting in their garage for many years and they have retained their full charge. I use AGM batteries in my vehicles and disconnect the negative cable in the one that I don’t use that often anymore and it starts right up when I run the engine occasionally. I’ve read complaints about the AGM failing often but that’s only because of bad practices with them or using them in systems where the charging exceeds the recommended level. You can leave these batteries sitting for long periods of time without charging them but it’s recommended that a solar panel with an extremely low trickle charge be used when not in use. Again I will say from my own experiences is to disconnect the negative cable to the battery when not in use.

The AGM vs Gel and the wet cell? The AGM has thicker plates that tend to not warp that easily during deep discharges and resist sulfur buildup’s that destroy a wet cell battery. Wet cell batteries usually go bad after 4 years if they make it that length of time. The life expectancy of the AGM battery can be up to 10 years if not overcharged. Gel cell batteries are great for sports vehicles but tend to charge slower.

The Winner Is, “Absorbed Glass Mat” if you learn how to take care of them properly.

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Different Uses of Graphite

Graphite felt is available in several thicknesses and widths to match the specific application. It is most commonly used as an insulating material, such as cladding, heat shields, or filters. Most of the felt is low density to help improve performance by letting a furnace or similar object heat and cool at a quicker rate. This low density also helps to control and stabilize the temperature to create the atmosphere that is more constant and maintains the more productive heat all the way through.

The felt can have an extra coating which is useful to give more protection against erosion. Graphite felt is made to be easy to cut to size and install in place. Plus, there is a rigid form of this material and created in a variety of shapes, such as rings, cylinders and baffles.

Here are a few of the popular uses of graphite:

Ceramics industry

The use of graphite is common in the ceramics industry to help increase performance while the furnaces are working at high temperatures, as well as giving greater mechanical strength and electrical conductivity.

Automotive industry

Graphite is the preferred material to use in place of asbestos in the automotive industry and can feature in a variety of areas, such as the brake lining and gaskets. Plus, it is a major aspect of brushes used in the electric motors.

Defense Technology

Graphite is a practical choice for a wide range of military aerospace vehicles because of the ability to endure high temperature ranges. Also, this material is a useful choice for space shuttles and applied as surface tiles. The material is very stable with high resistance properties, and can endure temperatures that reach up to 3000 degrees C.

Electronics industry

The use of an ultra-pure form of graphite is becoming more popular in electrical circuitry and components because of the increasing reliance on computers. Also, the graphite is a favored choice for electrical circuits and systems that rely on automation.

In addition to graphite, there is also a carbon fiber felt which is a similar type of material and useful in applications that need high temperature insulation, such as furnaces. This material also has high heat properties even with thin layers to provide the reliable and long-term insulation results. Plus, this material is able to avoid contracting or shrinking to help maintain the consistent heat and avoid issues with hot sports or cavities.

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